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The Kardashian family is famous thanks to Kim, but the person who built the entire business, “kept the fire” for the “million dollar empire” and the success of all 6 𝘤𝘩𝘪𝘭𝘥ren is none other than “boss” Kris Jenner.
Classy and elegant in a tight dress, a Malibu-tanned face with perfect makeup like a painting and bright white teeth, that is the familiar image of Kris Jenner every time she appears on the 10-year-old TV show “Keeping Up with the Kardashians”.
Starting with the 𝓈ℯ𝓍 tape between Kim Kardashian and Ray J leaked in 2007, Kris Jenner and her 6 𝘤𝘩𝘪𝘭𝘥ren have built a “million dollar empire” thanks to a reality TV show about the daily life of a wealthy family revolving around the questions “What to wear today?” or “What kind of salad is good to eat?”. These seemingly trivial stories have attracted American audiences for 10 years now and the influence of the Kardashian family is so strong that they have become trendsetters for an entire generation of American youth.
The criticism thatThe family-oriented online community can’t stop them from getting richer every day. Thanks to a $100 million production deal with E! for “Keeping Up with the Kardashians,” countless advertising deals, spinoffs from the show like video games, photo books, and more, and millions of social media followers following their every move, the Kardashian/Jenner family has amassed a fortune in the hundreds of millions of dollars, largely thanks to the knowledge and guidance of Kris Jenner.
From the anonymous flight attendant…
Kris Jenner grew up in a dysfunctional family. Her parents divorced when she was young. Her maternal grandparents owned a candle shop. At the age of 8, Kris was diagnosed with bone cancer. Fortunately, the tumor did not spread and she had surgery to remove it. She met Robert Kardashian, then a famous criminal lawyer, when she was only 17 and turned down his first marriage proposal because she “wanted to explore the world “. After a short time working as a flight attendant for American Airlines, Kris agreed to marry Robert and became the owner of a spacious mansion in Beverly Hills
Having 4 𝘤𝘩𝘪𝘭𝘥ren together, Kris and Robert’s relationship did not last long, and that was the moment she left Robert for athlete Bruce Jenner. It was thanks to this turning point that “strategist” Kris Jenner first showed her wise moves.
At the age of 30, Kris Jenner is a woman with 2 husbands and 4 𝘤𝘩𝘪𝘭𝘥ren with not much assets. However, it was she who helped Bruce Jenner start a successful career as a motivational speaker, before Bruce became a host.
“It was a story of blood, sweat and tears, passion and perseverance. Then the offers started coming in, two of them were Coca-Cola and VISA,” Kris shared when recalling the difficult time of the couple.
Just like that, Bruce Jenner became the first witness to Kris Jenner’s ability to build a personal brand and manage finances. Kris was the one who did the media work for Bruce’s inspirational speech “Finding the Champion within” and she also helped Bruce create a series of exercise videos, through commercials called “Super Fit with Bruce and Kris Jenner”.
Even now, even though they’ve divorced and Bruce has transitioned to Caitlyn, Kris continues to use Bruce’s image as a media tool when she released “Keeping Up with the Kardashians: About Bruce” when the issue of homo𝓈ℯ𝓍uality and transgenderism is very hot in the US.
…become the helmsman of a “million dollar empire”
As the career manager for her six 𝘤𝘩𝘪𝘭𝘥ren, at first glance Kris Jenner, many people would probably think that this woman only depends on her 𝘤𝘩𝘪𝘭𝘥ren to live: sitting at home and making money. But few people know that Kris is the one who brings the family lucrative advertising contracts and she is also the executive producer of “Keeping Up with the Kardashians” – this means that the script of the TV show will be decided by her, the short 22 minutes on TV will be cut from 18 hours of real life under her direction, so that the whole of America has to “keep up” with the Kardashian family’s lifestyle.
The success of the series has led to the creation of other spin-off series of each member such as: Kourtney and Kim take Miami, Kourtney and Kim take New York, Khloé & Lamar, Kourtney and Khloé take the Hamptons, Dash Dolls, Rob & Chyna and Life of Kylie. Naturally, not only is the business profitable, but just by stepping into the toilet, the members can also make a lot of money.
People may mock the Kardashians for their fame through their tricks, but they are truly admirable for turning their tricks into a source of income for the whole family. The proof is that no one can look down on the fortune earned through the extremely smart moves that Kris has mapped out for her 𝘤𝘩𝘪𝘭𝘥ren.
In the explosion of digital technology and the Internet, the Kardashian family emerged as talented businessmen who knew how to arrange everything: sensational news, arguments, ambiguous statements or climax moments… All were perfectly arranged to attract attention and promote their names towards the ultimate goal of business.
