Just over a week before the NFL kicks off its 102nd season, Philadelphia Eagles quarterback Jalen Hurts is making moves off the field, signing a two-year partnership with online athletic retailer Eastbay that makes him their first brand ambassador.

As part of the partnership, Hurts will be the face of the brand’s newest performance line centered around “Game, Train, Live” that will launch in September and include the his personal mantras of “rare breed” and “untamed” woven throughout throughout. Hurts will also be predominantly featured in future Eastbay campaigns and on the brand’s social channels.

“This is a something that’s very authentic for me, Hurts said. “I’m one of those kids that Eastbay played a key factor in my life while growing up, especially every fall when football season came around and I was searching for new football cleats. Eastbay always came through in the clutch. I’m happy to be where I’m at today and be able to partner with them and be their first brand ambassador.”

From the new line that includes training and sportswear, Hurts says his favorite are the shorts but also says the tech fleece hoodies and pants will be in rotation once the temperatures begin dropping in Philadelphia.

Hurts showed promise his rookie season, surpassing Carson Wentz as the starter towards the end of the season, completing 52 percent of his passes as the team went 1-3 in the games he’s started. Hurts said after resetting and spending some time with his loved ones during the offseason, he was quickly back into putting in work in preparation for this upcoming season.

As was the case for most rookies last season, Hurts first year as a pro was altered due to the NFL’s restrictions and protocols for the coronavirus and while some of those protocols are still in place, he’s enjoying how things are beginning to return to some normalcy.

“At times, I’ve felt like a rookie again with the new things I’m experiencing just because I couldn’t experience it last year,” he said. “It’s been really fun and I’m just taking things as they come and trying to be in the moment but I’m excited about what’s to come.”

Eagles head coach Nick Sirianni hasn’t officially named Hurts as his starter, but it would be a surprise if No. 1 isn’t under center when Philadelphia kicks off its season opener on Sept. 12 against the Atlanta Falcons.

Hurts said he’s enjoyed the principles that have been instilled in the team by Sirianni and his staff. There’s been a focus on fundamentals, communication, competition and accountability. He expects that to carry over into the season, where the Eagles are looking to improve upon finishing last in the NFC East last season at 4-11.

“I’m tremendously blessed to share this platform that I have and have this opportunity to play the game I love at the highest level,” Hurts said. “I’m blessed and excited about what’s to come. We’ve learned, gotten better from a technique perspective and we’ve all just grown. I think we’re excited to put that on display and I think it will be a fun [season].”